Appway Platform allows businesses to create and orchestrate journeys beyond channel silos and lets customers switch between touchpoints in a smooth and user-friendly way.
Engage Customers on Their Terms
Let customers interact with your business wherever, whenever, and however they want, enabling digital and physical interactions, both on your organization’s channels and on external platforms of their choice.
Connect Channels and Touchpoints
Allow customers and employees to seamlessly switch channels and experience a cohesive journey across devices and touchpoints, while always ensuring collected data, information, and decisions are available and adaptable to any device of choice.
Enable Coherent Customer Journeys Across Platforms and Technologies
Orchestrate and connect multiple best-of-breed technologies and platforms—from social media and portals to company websites and apps—and integrate with cognitive platforms to enable a connected, personalized, and contextual experience.
Deliver Empathic Customer Experiences
Learn from past interactions with your customers through intelligent and event-driven insights into their behavior, identifying important life moments and proactively serving them based on their personal preferences and upcoming needs.
We want to provide our customers with the simplicity of digital interfaces as well as the depth of human interaction and personal advice when they need it.Jean-Marc Joris, Head of Organization and IT at BCGE
Cross-Channel Experience Capabilities
Cross-Channel User Journey Orchestration
Facilitates seamless and coherent customer and employee journeys across multiple touchpoints—whether physical or digital—and enables frictionless switching between touchpoints, allowing for true hybrid and portable experiences.
Multiple Touchpoints and Device-Readiness
All interfaces built on the platform are fully responsive on web browsers, and applications run flawlessly on every device without the need to implement them for specific devices, such as a mobile app or desktop website. The same application can be wrapped into a native app to enhance the experience of native capabilities like notifications, a camera, or a GPS.
Unified Cross-Channel Digital Services Portfolio
Makes it possible to reuse the same business logic and service portfolio across all channels as well as preserve and make the context available for a given user across all channels as the user interacts with a digital portfolio, creating a unified digital experience.
Reuses data and retains state across channels in real-time to create stateful customer journeys across touchpoints at any stage of the process.
Appway Platform Experience
Impress your customers with an outstanding and innovative experience in both the digital and physical world by connecting all of the dots inside and outside of your business. Leverage reusable components, platform capabilities, and ecosystems to continuously operationalize your internal processes, quickly creating new business value and improving efficiency.
Enter a new era of digital connectedness.