A bank’s most distinguishing feature is its customer service. However, customers’ expectations and habits are changing with new technologies, and this is no different in private banking. In addition to phone and email, today’s customer also uses messaging services to communicate with their advisor and to conduct bank transactions. It’s therefore a priority for private bankers to come to grips with these new behavioral patterns.
The good news is, digitalization plays a pivotal role in providing superior customer experience, allowing for improved customer orientation and greater satisfaction when it comes to individual needs.
Automation saves time for what matters
Nowadays relationship managers deal with a plethora of information and rules that affect their ability to perform tasks and offer advice.
Thanks to digitalization, however, recording data, maintaining lists, and sorting emails will soon be a thing of the past.
The aim is to unburden relationship managers from many of their administrative tasks, shifting their focus from the urgent to the important, and allowing them to provide better service to their clients.