Operationalizing the Customer Journey
Today, customers decide how and when to interact with an organization.
This shift in power has compelled companies across industries to adopt a customer-centric focus that prioritizes the customer experience.
Find out what matters to customers and how your organization can guarantee an excellent customer experience.
Today's customers decide how they interact with your business. Give them what they want across all interaction modes: digital, physical, and hybrid.
The onboarding process was rendered significantly easier for our advisors, and the process of opening an account was accelerated considerably for our clients, particularly in complex cases.Service Center Head at NKB
… our Relationship Managers have the right tools and technology to excel at their jobs. This leads to greater work satisfaction and a more intimate yet efficient service to our clients.Head of Client Services at Investec Bank
Clay Richardson of Forrester Research and Appway CEO Hans Peter Wolf explore the customer journey.
The Role of Technology in the Age of the Customer
To succeed in the Age of the Customer, organizations must harness technology that enables them to operationalize journeys across customer touchpoints.
Knowing Your Customer is Key
To satisfy customers, businesses must analyze how they engage with the company in order to personalize and contextualize experiences based on buyers’ current profiles and previous interactions.
Empower Your Employees
Businesses need to adopt technology that enables a customer focus and empowers their employees to deliver on that goal—combining the "outside-in" with the "inside-out" approach and fostering real-time engagement between stakeholders.
The Right Platform for Digital Transformation
The right platform must enable businesses and IT to easily collaborate around rapidly-changing interactions and develop new applications that foster excellent customer experiences.
Solution Portfolio for Financial Services
Growing regulations, customers demanding personalized products, new banking competition, and cost pressures. Appway solutions enable you to succeed in the evolving landscape of hyper-connected people, services, and businesses.
Onboarding for Wealth
Provide clients with a dedicated digital concierge to engage them on their terms.
Onboarding for Retail
Provide the next generation of banking customers with a ready-to-go shopping experience.
Regulatory Reviews for Wealth
Empower wealth managers to prioritize, manage, and comply with regulations.
Orchestrate customer experiences across channels to guide clients to their dream homes.
Onboarding for Life Insurance
Offer your life insurance product via multiple channels and enable a seamless customer experience.
Appway for Insurance
Industry trends, best practices, and insights from experts relating to the digitalization of the insurance industry.
Digital Banking Platform
Build the bank of tomorrow, connecting people, data, and systems across boundaries.
Global Partner Ecosystem
Leverage our network of leading digital system integrators, consulting and implementation partners all over the world. See All Partners.
Best of the Blog
Appway knows customer experience.