“Thanks to cooperation with Appway, our back office employees have more time for individual support of our Account Manager.”Ezio Tauriello, Solutions Manager at Orange Switzerland
70% FasterProcess run-time was cut by two-thirds by optimizing workflows, reducing manual touch points and automating from end to end.
6 weeksThe complete solution was created in just 6 weeks. After testing the newly implemented business rules thoroughly, it went live after another 6 weeks.
40% increase in productivityWhile increasing the quality of offer management and reducing the error rate to nearly zero, the total number of offers handled per employee increased by 40%.
Business clients don’t wait. That’s why delivering offers fast is crucial in the dynamic and highly competitive telecommunication market. So when the enterprise division of Orange Switzerland decided it needed to boost its offer creation and approval process, they turned to Appway. With the Appway Platform, they built a BPM solution that significantly reduced the time needed to generate offers. Orange Switzerland’s enterprise division excels at adjusting its services and pricing to the needs of its business clients. Its marketing strategy is equally successful, generating an impressive number of prospects. So successful, in fact, that the company was finding it hard to keep up with the pace of offer requests.
Each highly customized offer had to be pieced together manually, based on templates and checklists. The time needed to generate offers was simply too much for such a fast-moving market. Occasional errors were hard to avoid. Managers lacked a transparent overview of tasks and processes. So the executive board set off in search of a solution that would improve and automate the whole offer creation and approval process.
The board wanted a fully electronic, cloud-based solution that could be implemented fast. The flexibility of the Appway Platform convinced them. It meant that the solution could be easily adapted to changing products and policies. This was the best guarantee that their investment would return lasting benefits.
Fast Implementation for Fast Processes
With the Appway Platform, the development time was reduced to just six weeks. The solution guides the user through the offer process. Business rules guarantee single data input. They automatically route offers to the appropriate person for review and approval, adhering to Orange’s signature policies. Offers are dynamically created based on a component repository with standard text blocks, pictures, tables and price plans – and it is all fully browser-based. Managers can keep track of the process in real time thanks to a full offer overview, key performance indicators and a complete audit trail.
A key challenge of the project was that regular forms were not good enough to generate Orange offers, since these varied strongly in content and in length. So an entirely dynamic PDF generator was created. Based on business rules, this innovative tool lets users create endless variations of documents with a few clicks.
The solution went live after thorough testing, within less than three months of starting the project. But that was not the end of the story. A few days of Appway training gave business analysts the necessary tools to continuously enhance the platform. High maintainability ensures that the solution remains very responsive to changes in products and corporate policies – code-free and without costly investments.
Growing Prospects Thanks to Efficient Offer Generation
Since introducing the Appway Platform, Orange Switzerland’s Enterprise division has reduced the throughput time for creating and approving offers by 70%. The company has translated the solution into four languages and is now using it at all its locations. The number of finalized offers it sends out to potential customers has been steadily growing.
Offer creation and approval has evolved from a template-based to a rules-based process. The new solution is not just a time gain; it also saves costs and limits the risks associated with data quality, integrity and completeness. All relevant information is asked upfront and errors or invalid service combinations are simply impossible. Moreover, all process steps are tracked and fully traceable.
A fast, reliable and clear offers is the best business card for a prospect. With Appway, Orange is equipped in the race to win new clients. You only get one chance to make a first impression.