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Three Secrets for Delivering Better Customer-Centric Software - Duncan Jones, ForresterGreat software is crucial, whether it is within the product you sell, the means by which you engage with customers, or the intelligence that drives your business decisions. But delivering this great software is very difficult. In this session, Forrester VP, Principal Analyst Duncan Jones will explain how most enterprises waste hundreds of millions of euros on misguided projects that provide mediocre results. He'll challenge traditional thinking about software development, and will describe what a few leading organizations are doing differently, to deliver superior software.